From Google to GPT: The Future of Product Discovery
From Google to GPT: The Future of Product Discovery For nearly two decades, the path to buying anything online started the same way: a Google search. Whether you were shopping for hiking boots, headphones, or a birthday gift, your journey began with keywords typed into a search box. But that […]
Part 3: Preparing for Google SGE with LLMs
Understanding the Semantic Search Landscape In the era of Google’s Search Generative Experience (SGE), the landscape of SEO is undergoing a profound transformation. The ability to understand and adapt to the nuances of semantic search is more crucial than ever. Here, LLMs become invaluable allies. They do more than just […]
Part 2: Leveraging LLMs for a Comprehensive SEO Strategy
Beyond Content Creation LLMs are reshaping various facets of SEO: Topic and Keyword Research LLMs analyze vast data sets to uncover emerging trends, topics, and semantically related keywords. This broad analysis enables SEO strategies to be more aligned with current and future search trends. Content Strategy Development LLMs can help […]
Part 1: The Rise of LLMs and the Content Creation Wave
A Pioneering Vision: Engenium and the Dawn of Semantic Search The late 1990s marked a significant shift in search technology with Engenium leading the way. We harnessed Latent Semantic Indexing (LSI), Natural Language Processing (NLP), and vector analysis, aiming to connect user intent with relevant information. This early adoption of […]
Measuring the Effectiveness of AI-Generated Content: A Guide for Digital Strategists
In the dynamic landscape of digital content creation, Artificial Intelligence (AI) has become an indispensable tool. As businesses and content creators increasingly turn to AI for content production, the question arises: How do we measure the effectiveness of AI-generated content? Here’s an expert’s guide to evaluating the success of your […]
Embracing AI in Content Creation: A Guide to the Human-Guided, AI-Assisted Approach
In the realm of digital content creation, the narrative has shifted from whether to use Artificial Intelligence (AI) to how to effectively incorporate it. Especially for those still coming to terms with this digital evolution, understanding the nuances of AI’s role in content creation is crucial. This is particularly true […]
Embracing AI in Content Creation: The How, Not If
In today’s fast-paced digital world, the question is no longer should I use Artificial Intelligence (AI) to generate content, but how should I use AI to enhance my content strategy. If you’re grappling with the idea of integrating AI into your content creation process, you’re not alone. Many are still […]
The Value of SEO Combined with PPC
Search engine optimization (SEO) and pay-per-click advertising (PPC) are two different marketing strategies that are often viewed as separate and distinct approaches to online marketing. However, when it comes to maximizing your online visibility and attracting the right audience, it’s essential to understand that these two strategies should be viewed […]
Altezza Kicks Off a New Decade with Sophisticated Solutions and Best-in-Class Approach to Headless eCommerce
Altezza, formerly known as SearchDex, is an eCommerce visibility solution, and announced its updated approach to platform integration offering greater flexibility and lower TCO. DALLAS–(BUSINESS WIRE)–Altezza, an eCommerce visibility solution, today announced its new, updated approach to platform integration that offers unprecedented flexibility and lower Total Cost of Ownership (TCO). […]
Holiday 2020: SEO Project Checklist
You’ve read all the articles and thoughts on how this holiday season will be different than any other and how you need to prepare earlier than normal, but determining a place to begin can be overwhelming. In an effort to bring sanity to the chaos, we have compiled a list […]