Altezza, formerly known as SearchDex, is a Dallas-based SEO technology and services company with over 15 years in the eCommerce solutions space. Our mission is not simply the expansion of online reach, it is focused on attracting the most valuable types of customers to your website.

Enterprise eCommerce platforms are often inflexible and do not allow search marketers to optimize their organic search program. Altezza exists to free marketers from that rigidity by removing the constraints of time, IT and scale.

Meet Our Leadership Team

At Altezza, our executives believe in exploring every avenue to help brands achieve their goals. We don’t just offer insights, we provide solutions and services designed to make insights actionable.


Dave Chaplin

Chief Executive Officer
Dave has been CEO of Altezza (formerly SearchDex) since December 2010. Prior to Altezza, Dave served as VP of Advanced SearchTechnologies, following Kroll Ontrock’s acquisition of Engenium Corporation, which Dave founded in 1988. At Engenium, David grew the company from startup to industry leader, earning multiple industry awards as one of the 100 most important companies in knowledge management and leader in AI solutions.
Bill Giles, CFO

Bill Giles

Chief Financial Officer
Chief Financial Officer Bill Giles brings over 35 years’ experience to Altezza with Fortune 500 and entrepreneurial companies in financing and controlling rapid growth. Bill received a B.S. from Oklahoma State University in Accounting and is a Certified Public Accountant.
Chris Brians

Christopher Brians

Director of Architecture
Christopher Brians has been with the company since 2011. He is a full stack software developer specializing in eCommerce solutions and technical SEO. He has worked on client-specific projects, developed new platform-level features, and has served as lead developer for some of the company’s largest clients. As Director of Architecture, he guides the evolution of the platform and works with clients to create optimal solutions for their specific needs.