Altezza is a Dallas-based SEO technology and services company with over 15 years in the eCommerce solutions space. Our mission is not simply the expansion of online reach, it is focused on attracting the most valuable types of customers to your website.

Enterprise eCommerce platforms are often inflexible and do not allow search marketers to optimize their organic search program. Altezza exists to free marketers from that rigidity by removing the constraints of time, IT and scale.

Meet Our Leadership Team

At Altezza, our executives believe in exploring every avenue to help brands achieve their goals. We don’t just offer insights, we provide solutions and services designed to make insights actionable.


Dave Chaplin

Chief Executive Officer
Dave has been CEO of Altezza (formerly SearchDex) since December 2010. Prior to Altezza, Dave served as VP of Advanced SearchTechnologies, following Kroll Ontrock’s acquisition of Engemium Corporation, which Dave founded in 1988. At Engenium, David grew the company from startup to industry leader, earning multiple industry awards as one of the 100 most important companies in knowledge management and leader in AI solutions.
Bill Giles, CFO

Bill Giles

Chief Financial Officer
Chief Financial Officer Bill Giles brings over 35 years’ experience to Altezza with Fortune 500 and entrepreneurial companies in financing and controlling rapid growth. Bill received a B.S. from Oklahoma State University in Accounting and is a Certified Public Accountant.
Chris Brians

Christopher Brians

Director of Architecture
Christopher Brians has been with the company since 2011. He is a full stack software developer specializing in eCommerce solutions and technical SEO. He has worked on client-specific projects, developed new platform-level features, and has served as lead developer for some of the company’s largest clients. As Director of Architecture, he guides the evolution of the platform and works with clients to create optimal solutions for their specific needs.
Ali Tatarzyn

Ali Tatarzyn

Director of Marketing & Sales
Ali comes to Altezza from Amazon, where she lead the development of, and the marketing efforts for the Amazon Influencer Program. Prior to Amazon, Ali was an SEO for a major sporting goods retailer where she had first-hand experience with Altezza’s technology! She started her career as a news anchor and reporter for an NBC affiliate in the Ohio and West Virginia markets.
Andrea Headshot

Andrea Starnes

Director of Client Services
Andrea has been with Altezza for two years and has over seven years of experience in SEO, serving everything from enterprise eCommerce sites to mom and pop shops. As Director of SEO & Client Services, Andrea makes sure our clients are positioned for success with the most up-to-date SEO practices.

Matt Grabiak

Senior Manager, Technical SEO
Matt has been with Altezza for four years and has worked in eCommerce SEO his entire career. With experience in a plethora of industries including retail, travel, online real estate and more, SEO isn’t just a job for Matt, it’s also a hobby. He checks for industry news and tips daily, and has a great circle of SEO friends that includes some of the top SEOs in the world!