LLMs Are Not Search Engines
Answer Engines Powered by Search Infrastructure Let us be blunt: so many in the industry are getting this wrong. I keep hearing executives, marketers, and even technologists talk about, “optimizing for ChatGPT,” or, “ranking in Claude,” as if these large language models are just the next evolution of Google. They’re not.
Part 3: The Conversational Revolution – AI Search and the Future of Product Discovery
The Dawn of Answer Engines We’ve journeyed from the keyword-matching limitations of early search to Google’s sophisticated semantic understanding. Now we arrive at the most transformative moment in search history: the emergence of conversational AI systems that don’t just find information, they understand, synthesize, and respond in natural human language.
Part 2: Google’s Algorithmic Revolution – From PageRank to AI
The Evolution Begins When we left off in Part 1, Google had established dominance through PageRank’s link-based authority system. But by the late 2000s, it became clear that even the most sophisticated link analysis couldn’t address the fundamental challenge we’d been tackling: understanding what users actually meant, not just what
Part 1: From Keywords to Concepts – The Dawn of Semantic Search
Introduction: A Pioneer’s Perspective In 1998, when I founded Engenium with a mission to deliver the right information to the right person at the right time, the search landscape was primitive by today’s standards. Our work with Latent Semantic Indexing (LSI) and vector-based information retrieval was revolutionary, we moved beyond
Building the Future of SEO Technology
Why We Do What We Do As search engines evolve at breakneck speed—with Google AI Mode appearing in 16% of searches, AI-powered platforms like Perplexity gaining massive user adoption, and ChatGPT transforming how people discover information—one thing has become crystal clear: traditional SEO approaches are no longer sufficient for eCommerce
Search Visibility for Large eCommerce is a Totally Different Thing!
If you spend any time scrolling through LinkedIn these days, you’ll encounter a constant stream of posts about SEO and its ever-expanding alphabet soup of acronyms: GEO, AISO, AEO, and countless others. As someone who’s worked in search and information retrieval for over three decades and as Chief Strategy Officer