A 35-Year Journey in Information Retrieval, from Defense Networks to AI Overviews and Beyond Search has been my life’s work. From building latent semantic indexing (LSI) platforms in the 1990s to advising enterprise brands on AI-driven SEO today, I have watched the industry evolve from brittle keyword matching to nuanced, Read more…
You’ve read all the articles and thoughts on how this holiday season will be different than any other and how you need to prepare earlier than normal, but determining a place to begin can be overwhelming. In an effort to bring sanity to the chaos, we have compiled a list Read more…
In this COVID-19 era with ever-fluctuating realities, Altezza is here to help pinpoint the SEO strategies to capitalize on in this almost exclusively digital world. While each industry is different and there are no perfect answers, we can still take note of previous mass changes and build from how Google preferred eCommerce sites to react.