What Retailers Must Do in the Era of AI Search In Part 1 of this series, we cut through the hype and made the case that SEO is not dead, it’s evolving. AI-powered platforms like Google AI Overviews, Perplexity, SearchGPT, and Gemini are changing the interface of search, but not Read more
Cutting Through the AI Noise in Search Every few years, someone declares SEO is dead. But in 2024, the noise has reached a new level. AI Overviews, ChatGPT, Perplexity, and Google’s AI Mode are shifting the way people search ,and it’s easy to get swept up in the headlines. “Blue Read more
Part 6: Stop Majoring in Minors – Focus on What Really Matters At this point, let me address a pitfall I see many businesses (and marketers) falling into: what I call “majoring in minors.” This is when teams spend an inordinate amount of time and energy on trivial or surface-level Read more
Part 5: Content Everywhere: Focusing on Practical Visibility Given all we’ve discussed, I advocate a mindset shift: focus on “content penetration” across all discovery channels, rather than just traditional SEO rankings. I use the term content penetration to mean how deeply and widely your content has permeated the platforms and Read more