The Evolution Begins When we left off in Part 1, Google had established dominance through PageRank’s link-based authority system. But by the late 2000s, it became clear that even the most sophisticated link analysis couldn’t address the fundamental challenge we’d been tackling: understanding what users actually meant, not just what Read more…
Introduction: A Pioneer’s Perspective In 1998, when I founded Engenium with a mission to deliver the right information to the right person at the right time, the search landscape was primitive by today’s standards. Our work with Latent Semantic Indexing (LSI) and vector-based information retrieval was revolutionary, we moved beyond Read more…
Why We Do What We Do As search engines evolve at breakneck speed—with Google AI Mode appearing in 16% of searches, AI-powered platforms like Perplexity gaining massive user adoption, and ChatGPT transforming how people discover information—one thing has become crystal clear: traditional SEO approaches are no longer sufficient for eCommerce Read more…
If you spend any time scrolling through LinkedIn these days, you’ll encounter a constant stream of posts about SEO and its ever-expanding alphabet soup of acronyms: GEO, AISO, AEO, and countless others. As someone who’s worked in search and information retrieval for over three decades and as Chief Strategy Officer Read more…
A 35-Year Journey in Information Retrieval, from Defense Networks to AI Overviews and Beyond Search has been my life’s work. From building latent semantic indexing (LSI) platforms in the 1990s to advising enterprise brands on AI-driven SEO today, I have watched the industry evolve from brittle keyword matching to nuanced, Read more…
How SEO Has Evolved Since Google Moved to Semantic Search The search landscape has undergone a revolutionary transformation, but the most successful SEO practitioners were already adapting to semantic signals long before Google officially announced its semantic search initiatives. As we examine the evolution from simple keyword matching to sophisticated Read more…
From Keywords to Topics Content remains the cornerstone of digital visibility, but the way search engines understand and retrieve that content has fundamentally transformed. The evolution from keyword-based matching to semantic understanding represents one of the most significant shifts in search technology since the inception of the web. This transformation, Read more…
Content is Important In the rapidly evolving landscape of digital information discovery, the rise of Large Language Models (LLMs) and AI-powered search engines has sparked debates about the relevance of traditional content strategies. Despite the transformative impact of AI technologies, one truth remains steadfast: content is more important than ever. Read more…
Introduction: The Signal and the Noise Every few years, the search industry declares itself dead, only to be reborn with a new acronym, a fresh panic, and a chorus of self-appointed prophets. In 2025, we’re told “SEO is Dead.” We’re told “Indexation doesn’t matter.” We’re told to forget everything we Read more…
SEO: The Bridge to the Future in the Age of AI Search As we stand at the crossroads of a seismic shift in search technology, one thing is clear: AI powered search is rapidly transforming how users discover, interact with, and ultimately choose brands and products online. Platforms like Google Read more…