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Dave Chaplin

AI Search Optimization

From Google to GPT: The Future of Product Discovery

From Google to GPT: The Future of Product Discovery For nearly two decades, the path to buying anything online started the same way: a Google search. Whether you were shopping for hiking boots, headphones, or a birthday gift, your journey began with keywords typed into a search box. But that Read more…

By Dave Chaplin, 2 weeks2025-04-28 ago
Recent Posts
  • From Google to GPT: The Future of Product Discovery
  • Part 3: Preparing for Google SGE with LLMs
  • Part 2: Leveraging LLMs for a Comprehensive SEO Strategy
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  • Measuring the Effectiveness of AI-Generated Content: A Guide for Digital Strategists
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