August 2025

Why We Do What We Do  As search engines evolve at breakneck speed—with Google AI Mode appearing in 16% of searches, AI-powered platforms like Perplexity gaining massive user adoption, and ChatGPT transforming how people discover information—one thing has become crystal clear: traditional SEO approaches are no longer sufficient for eCommerce Read more…

If you spend any time scrolling through LinkedIn these days, you’ll encounter a constant stream of posts about SEO and its ever-expanding alphabet soup of acronyms: GEO, AISO, AEO, and countless others. As someone who’s worked in search and information retrieval for over three decades and as Chief Strategy Officer Read more…