Challenge:
Attract Specific, Search-Driven Traffic via High-Quality Content
A major travel and leisure brand was seeking a faster, more strategic way to attract search-driven traffic to specific product offerings. While already investing in paid media and traditional SEO tactics, they needed a scalable solution to generate high-quality content aligned with how consumers search—and how AI search platforms retrieve and display information.
Solution:
AI-Assisted Content to Capture Search Demand
Working closely with the client’s digital team, Altezza developed a 12-month strategic roadmap focused on capturing more search demand—especially non-branded, high-intent traffic—by leveraging advanced AI-assisted content generation paired with human SEO and brand oversight.
Key Content Generation Tactics:
- Produced approximately 40 AI-assisted, SEO-optimized articles per month (458 in total).
- Conducted deep keyword research to target long-tail, low-competition, high-volume queries.
- Trained custom GPT models for brand tone, language patterns, & topic frameworks for consistent content quality.
- Utilized a collaborative content review workflow to ensure brand approval, SEO accuracy, & timely publishing.
- Monitored & adapted to new visibility signals from AI-driven search engines, including Google AI Overviews & Bing Chat citations.
Successful Results
- 200% month-over-month growth in organic traffic attributed to non-branded keywords.
- 35% improvement in average ranking position across targeted queries.
- 17,686 total ranked keywords, including over 2,000 in the top 10 positions.
- 16,134 non-branded keyword rankings, driving net-new organic traffic.
- 194 keywords featured in AI Overviews, increasing visibility in zero-click environments.
- 2.82 million impressions from non-branded keyword visibility.
- Demonstrated momentum in AI search appearance, validating new content strategies for AI-optimized SEO (AISO).
Why It Worked
This client’s success came from combining cutting-edge AI technology with human-guided SEO execution
- AI-Assisted Content Development: Fast and scalable creation of search-optimized, on-brand content.
- Brand Voice Optimization: Ensured all AI-generated content reflected the client’s brand tone, personality, and conversion goals.
- Strategic Oversight: Altezza acted as an extension of the internal team—guiding roadmap, execution, and search strategy evolution.
- Web and Technical SEO Support: Backed content strategy with strong technical recommendations to maximize crawlability and visibility.
- Entity and AI Search Optimization: Ensured brand and content were structured for retrieval in AI Overviews and emerging AI search platforms.
Ready to Discover Your Own Path to Success?