Insights Blog

Part 5: Content Everywhere: Focusing on Practical Visibility Given all we’ve discussed, I advocate a mindset shift: focus on “content penetration” across all discovery channels, rather than just traditional SEO rankings. I use the term content penetration to mean how deeply and widely your content has permeated the platforms and

Part 3: New Tactics for an AI-Powered Search Era While the core principles remain, there are indeed new tactics and focus areas emerging. Adapting to an AI-driven search landscape means expanding our toolkit. Here are some of the newer SEO (or dare I say AEO/GEO) tactics that savvy marketers are

Part 3: Old-School SEO Tactics Still Matter (More Than Ever) Now, let’s talk tactics. A common misconception in the “SEO is dead” narrative is that everything we’ve learned about SEO is suddenly obsolete. Nothing could be further from the truth. In reality, many traditional SEO best practices are not only

Part 2: New Acronyms, Same Core Mission SEO vs AEO vs GEO vs AISO With the advent of AI search, there’s been an explosion of new terminology. Suddenly the industry is buzzing about AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AISO (AI Search Optimization), and even terms like LLM-O

SEO Isn’t Dead – It’s Everywhere Insights from Two Decades in Search As someone who’s been in the search industry for over twenty-five years, I’ve heard the “SEO is dead” chorus more times than I can count. Every few years, a new technology or trend emerges and pundits start writing

The Evolution of Information Retrieval By David Chaplin, Chief Strategy Officer at Altezza and Founder of Engenium In 1998, I founded Engenium with a clear mission: to deliver the right information to the right person at the right time. We pioneered conceptual search solutions, utilizing techniques like Latent Semantic Indexing