Part 2: Google’s Algorithmic Revolution – From PageRank to AI
The Evolution Begins When we left off in Part 1, Google had established dominance through PageRank’s link-based authority system. But by the late 2000s, it became clear that even the most sophisticated link analysis couldn’t address the fundamental challenge we’d been tackling: understanding what users actually meant, not just what
Part 1: From Keywords to Concepts – The Dawn of Semantic Search
Introduction: A Pioneer’s Perspective In 1998, when I founded Engenium with a mission to deliver the right information to the right person at the right time, the search landscape was primitive by today’s standards. Our work with Latent Semantic Indexing (LSI) and vector-based information retrieval was revolutionary, we moved beyond
Building the Future of SEO Technology
Why We Do What We Do As search engines evolve at breakneck speed—with Google AI Mode appearing in 16% of searches, AI-powered platforms like Perplexity gaining massive user adoption, and ChatGPT transforming how people discover information—one thing has become crystal clear: traditional SEO approaches are no longer sufficient for eCommerce
Search Visibility for Large eCommerce is a Totally Different Thing!
If you spend any time scrolling through LinkedIn these days, you’ll encounter a constant stream of posts about SEO and its ever-expanding alphabet soup of acronyms: GEO, AISO, AEO, and countless others. As someone who’s worked in search and information retrieval for over three decades and as Chief Strategy Officer
From Conceptual Search to Semantic Supremacy
A 35-Year Journey in Information Retrieval, from Defense Networks to AI Overviews and Beyond Search has been my life’s work. From building latent semantic indexing (LSI) platforms in the 1990s to advising enterprise brands on AI-driven SEO today, I have watched the industry evolve from brittle keyword matching to nuanced,
The New Search World
How SEO Has Evolved Since Google Moved to Semantic Search The search landscape has undergone a revolutionary transformation, but the most successful SEO practitioners were already adapting to semantic signals long before Google officially announced its semantic search initiatives. As we examine the evolution from simple keyword matching to sophisticated