Insights Blog

SEO: The Bridge to the Future in the Age of AI Search As we stand at the crossroads of a seismic shift in search technology, one thing is clear: AI powered search is rapidly transforming how users discover, interact with, and ultimately choose brands and products online. Platforms like Google

A Tempest in a Teapot (And Why Retailers Should Double Down on AI Visibility) Yesterday’s announcement that Cloudflare will block AI crawlers by default across its network sparked a digital stampede of hot takes about the “death of AI training” and the “publisher revolution.” (For some background on this news,

What Retailers Must Do in the Era of AI Search In Part 1 of this series, we cut through the hype and made the case that SEO is not dead, it’s evolving. AI-powered platforms like Google AI Overviews, Perplexity, SearchGPT, and Gemini are changing the interface of search, but not

Cutting Through the AI Noise in Search Every few years, someone declares SEO is dead. But in 2024, the noise has reached a new level. AI Overviews, ChatGPT, Perplexity, and Google’s AI Mode are shifting the way people search ,and it’s easy to get swept up in the headlines. “Blue

Part 6: Stop Majoring in Minors – Focus on What Really Matters At this point, let me address a pitfall I see many businesses (and marketers) falling into: what I call “majoring in minors.” This is when teams spend an inordinate amount of time and energy on trivial or surface-level

Part 5: Content Everywhere: Focusing on Practical Visibility Given all we’ve discussed, I advocate a mindset shift: focus on “content penetration” across all discovery channels, rather than just traditional SEO rankings. I use the term content penetration to mean how deeply and widely your content has permeated the platforms and