About Altezza | AI-Driven SEO & Search Optimization Experts

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Pioneering the Next Generation of Search Optimization

Altezza aims to help enterprise brands win in today’s AI-powered search landscape, through search visibility optimization, technology, and consulting. With over 15 years of experience in eCommerce and digital performance, Altezza delivers solutions that combine cutting-edge automation with human strategy to drive organic growth, brand visibility, and meaningful business outcomes.

We specialize in SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AISO (AI Search Optimization), offering a full stack of tools and services that help marketers thrive in an era of zero-click search and AI-generated results.

Our platform and consulting services are designed to overcome the limitations of rigid CMS systems, understaffed SEO teams, and unpredictable algorithms, empowering brands to move faster, scale smarter, and compete more effectively in Google, Bing, Perplexity, ChatGPT, and beyond.

Altezza is the trusted partner behind search strategies for major retail, travel, automotive, and media brands. Whether you need help producing AI-ready content, improving search engine performance, or understanding how AI Overviews and generative search impact your digital footprint, we’re here to make your search investments count.

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Meet Our Leadership Team

At Altezza, our executives believe in exploring every avenue to help brands achieve their goals. We don’t just offer insights, we provide solutions and services designed to make insights actionable.

Dave Chaplin

Chief Strategy Officer

Dave has been CEO of Altezza (formerly SearchDex) since December 2010. Prior to Altezza, Dave served as VP of Advanced SearchTechnologies, following Kroll Ontrock’s acquisition of Engenium Corporation, which Dave founded in 1988. At Engenium, David grew the company from startup to industry leader, earning multiple industry awards as one of the 100 most important companies in knowledge management and leader in AI solutions.

Bill Giles

Chief Financial Officer

Bill brings over 40 years of experience as a successful CPA, delivering strategic expertise in the fields of healthcare, distribution, information technology and automation software. He has worked with high-profile companies to create innovative financial measurements and offerings to deliver meaningful value to customers and bottom-line business results. His favorite personal activities include traveling and spending time with two wonderful grandchildren.

Kristen Bedell

Kristen supports marketing and sales operations with a focus on process improvement, data analytics, and go-to-market strategy. She has experience leading digital strategy and marketing operations teams serving e-commerce, not-for-profit, and healthcare organizations. In her free time she enjoys traveling and trying to improve her golf game.

Dan Bedell

Dan brings over a decade of digital knowledge and executive experience to Altezza. With responsibilities covering corporate strategy, growth, client support and technical roadmap, the goal of constantly providing outstanding results to our clients is his ultimate goal.

Christopher Brians

Christopher Brians has been with the company since 2011. He is a full stack software developer specializing in eCommerce solutions and technical SEO. He has worked on client-specific projects, developed new platform-level features, and has served as lead developer for some of the company’s largest clients. As Director of Architecture, he guides the evolution of the platform and works with clients to create optimal solutions for their specific needs.

Lauren DiCenso

Lauren is a seasoned SEO leader with over a decade of experience driving growth in the e-commerce space. As Director of SEO & Client Services, she works closely with clients to build smart, scalable strategies that drive results. Outside the office, she’s usually out hiking with her three dogs or unwinding with a good book at the beach.

Michael Chaplin

Michael Chaplin is a seasoned technical SEO consultant with 12 years of experience helping large brands improve site architecture, crawlability, and search performance. He brings the same analytical mindset to his love of sports, where numbers and performance are always part of the conversation.

Emily Harris

Emily Harris is a marketing executive with experience in strategy, leadership, business development, marketing operations, media communications and public relations. She has worked with many nationally recognized brands in action sports, healthcare and retail industries. In her free time, Emily volunteers at various non-profit organizations to support local communities.

Ashly Jayne Snell

Ashly brings deep expertise from both the client & agency sides, leading digital strategies for almost 20 years. She’s worked across a range of industries, including travel, healthcare, and automotive, with a strong focus on ecommerce. Outside of work, she enjoys agility training with her Doberman & spending time with the horses on her farm in New Hampshire.

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