Building the Future of SEO Technology
Why We Do What We Do As search engines evolve at breakneck speed—with Google AI Mode appearing in 16% of searches, AI-powered platforms like Perplexity gaining massive user adoption, and ChatGPT transforming how people discover information—one thing has become crystal clear: traditional SEO approaches are no longer sufficient for eCommerce
Search Visibility for Large eCommerce is a Totally Different Thing!
If you spend any time scrolling through LinkedIn these days, you’ll encounter a constant stream of posts about SEO and its ever-expanding alphabet soup of acronyms: GEO, AISO, AEO, and countless others. As someone who’s worked in search and information retrieval for over three decades and as Chief Strategy Officer
From Conceptual Search to Semantic Supremacy
A 35-Year Journey in Information Retrieval, from Defense Networks to AI Overviews and Beyond Search has been my life’s work. From building latent semantic indexing (LSI) platforms in the 1990s to advising enterprise brands on AI-driven SEO today, I have watched the industry evolve from brittle keyword matching to nuanced,
The New Search World
How SEO Has Evolved Since Google Moved to Semantic Search The search landscape has undergone a revolutionary transformation, but the most successful SEO practitioners were already adapting to semantic signals long before Google officially announced its semantic search initiatives. As we examine the evolution from simple keyword matching to sophisticated
The Semantic Nature of Search
From Keywords to Topics Content remains the cornerstone of digital visibility, but the way search engines understand and retrieve that content has fundamentally transformed. The evolution from keyword-based matching to semantic understanding represents one of the most significant shifts in search technology since the inception of the web. This transformation,
Press Release: Altezza Introduces Service as Software
Altezza Introduces Service as Software Platform for AI-Powered Search Optimization Altezza Announces Revolutionary Service as Software Model for Enterprise Search Optimization Leading SEO technology company transforms traditional consulting with AI-powered automation for large eCommerce retailers ADDISON, Texas – July 11, 2025 – Altezza (www.altezza.io), a pioneering SEO technology and consulting