Internal Linking and AI Search
Internal Linking Evolution The way people find information online is changing fast. Google’s AI Overviews, ChatGPT, and Perplexity are becoming as common as traditional search results. For website owners, this shift means rethinking how your pages connect to each other through internal links. Add Your Heading Text Here Traditional search
Part 3 – How LLMs Execute AI Search
The Ecommerce AI Search Reality Check: Where Scale Meets Complexity While industry commentary often treats AI search optimization as a straightforward extension of content marketing, the reality for large ecommerce operations is far more complex. Having worked with enterprise retailers managing 100,000+ product catalogs, I’ve witnessed firsthand how theoretical AI
Part 2 – How LLMs Execute AI Search
Where Traditional SEO Powers AI Search: A Practical Walk-through The death of SEO has been greatly exaggerated. While AI search fundamentally changes how answers are delivered, it relies heavily on the same foundational signals that have driven traditional search optimization for decades. The difference lies not in abandoning SEO principles,
Part 1 – How LLMs Execute AI Search
The Complete End-to-End Mechanics of AI Search The search landscape has fundamentally changed. While traditional search engines present us with ranked blue links to explore, AI search systems deliver direct answers with supporting citations. This shift represents more than just a different user interface—it requires a complete reimagining of how
LLMs Are Not Search Engines
Answer Engines Powered by Search Infrastructure Let us be blunt: so many in the industry are getting this wrong. I keep hearing executives, marketers, and even technologists talk about, “optimizing for ChatGPT,” or, “ranking in Claude,” as if these large language models are just the next evolution of Google. They’re not.
Part 3: The Conversational Revolution – AI Search and the Future of Product Discovery
The Dawn of Answer Engines We’ve journeyed from the keyword-matching limitations of early search to Google’s sophisticated semantic understanding. Now we arrive at the most transformative moment in search history: the emergence of conversational AI systems that don’t just find information, they understand, synthesize, and respond in natural human language.