Precise Results for Targeted Searches
We call our version of faceted navigation pages Hypercats (short for hyper-categorized pages). They address the most common challenge for eCommerce sites that traditional faceted navigation pages don’t solve:
Automated page creation providing search visibility for targeted queries.
The Problem with Traditional Faceted Navigation Pages
eCommerce organizations have traditionally been faced with a choice between two extremes for managing facets:
You have pages that contain the exact product selections people are searching for. To control costs and overwhelming page management challenges, you could block search engines from crawling filtered versions of your pages, but this makes your pages, even those that match customers’ queries, invisible to search engines.
Or…
You end up with thousands of unoptimized and often duplicate pages that compete with each other, diluting your site and eating up your crawl budget.
Hypercats are automated, optimized, indexable versions of pages merchandised with products customers would expect to find.
Advantages of Hypercats
- Capture traffic and conversions you’re currently missing.
- Improve the user experience by providing better answers to specific searches.
- Preserve your crawl budget.
- Avoid duplicating existing pages.
- Gain the ability to customize page attributes like title and meta description or even add custom page content.
- Maximize search visibility at scale.
