Precise Results for Targeted Searches
With thousands of products on your site, merchandising the perfect landing page for each search can feel overwhelming. Altezza’s automated page creation provides search visibility for targeted queries.
We call our optimized and merchandised version of faceted navigation pages Hypercats (short for hyper-categorized pages). These custom pages work to address the most common challenges for eCommerce sites that traditional faceted navigation pages cannot solve.
The Problem with Traditional Faceted Navigation Pages
eCommerce organizations have traditionally been faced with a choice between two extremes for managing facets:
- You have pages that contain the exact product selections people are searching for. To control costs and overwhelming page management challenges, you could block search engines from crawling filtered versions of your pages, but this makes your pages, even those that match customers’ queries, invisible to search engines.
- You end up with thousands of unoptimized and often duplicate pages that compete with each other. This dilutes your site and eats up your crawl budget.
Hypercats are automated, optimized, indexable versions of pages merchandised with products customers would expect to find.
Advantages of Hypercats
- Capture traffic and conversions you’re currently missing.
- Improve the user experience by providing better answers to specific searches.
- Preserve your crawl budget.
- Avoid duplicating existing pages.
- Gain the ability to customize page attributes like title and meta description or even add custom page content.
- Maximize search visibility at scale.
Ready to start capturing the long-tail traffic you’re missing out on?